Paga is a licensed financial services company and a leading payments company in Nigeria with a massive transformative purpose – to make it simple for one billion people to access and use money. It was founded on the simple belief that the ubiquity of mobile phones can be leveraged in building an ecosystem that enables people to digitally send and receive money and creating simple financial access for everyone.
We are recruiting to fill the position below:
Job Title: Social Media Analyst
Location: Yaba, Lagos
Sector: Financial Services
Reports To: Communications Manager
About the Role
The Social Media Analyst will be responsible for managing day-to-day social media presence, developing platform-native content, directing short-form video shoots, and analysing performance to optimise growth and engagement.
This role sits at the intersection of content, creativity, and analytics, ensuring that social media activity drives measurable brand and business outcomes.
Primary Responsiblities
Social Media Management:
Manage and grow the Paga Group’s social media pages across platforms (Instagram, X, LinkedIn, TikTok, YouTube Shorts, etc.)
Plan, schedule, and publish content in line with brand guidelines and campaign objectives
Monitor comments, DMs, and conversations, escalating issues when necessary
Stay on top of platform trends, algorithm changes, and emerging formats
Content Development:
Develop platform-specific content ideas, captions, and storytelling angles
Translate campaigns, announcements, and brand narratives into engaging social content
Collaborate with designers, copywriters, and internal teams to deliver high-quality content
Ensure consistent brand voice, tone, and visual identity across platforms
Video Shoot & Direction:
Plan and coordinate short-form video shoots for social media
Direct on-camera talent (employees, executives, creators) during video shoots
Work with videographers and editors to produce platform-ready video content
Optimize videos for performance across formats (Reels, TikTok, Shorts, X video)
Analytics & Measurement:
Track and analyze social media performance using platform analytics and third-party tools
Measure reach, engagement, follower growth, video performance, and conversions
Produce regular performance reports with insights and recommendations
Use data to continuously refine content strategy and posting cadence
Requirements
1–3 years experience managing social media accounts for a brand or organisation
Strong understanding of social media platforms, trends, and best practices
Hands-on experience with short-form video content and on-set direction
Strong copywriting and storytelling skills
Experience analysing social media data and translating insights into action
Familiarity with social media management and analytics tools
