Onyx Beauty Hub is a luxury hair brand that offer wholesale and retail of virgin hair and raw single donor hairs . We offer variety of hair textures, including straight, wavy and curly hairs. Our hairs are carefully sourced and selected from various donors in China,Vietnam,Laos, Cambodia, Philippines, India,Burma,Argentina
We are recruiting to fill the position below:
Job Title: Digital Marketing & IT Specialist
Location: Island, Lagos
Employment Type: Full-time
Role Summary
The Digital Marketing & IT Specialist is responsible for driving online visibility, sales growth, and digital innovation for Onyx Beauty Hub.
This role combines creative marketing execution with technical expertise, ensuring all digital platforms (website, ads, analytics, automation systems) function optimally and deliver measurable results.
The ideal candidate is both a strategic thinker and a hands-on executor, with strong knowledge of digital tools, performance marketing, and web technologies.
Key Responsibilities
Develop and execute data-driven digital marketing strategies aligned with brand goals.
Plan and manage campaigns across Instagram, TikTok, Facebook, and Google Ads (Search, Display, YouTube).
Drive traffic, engagement, and conversion optimization across all digital platforms.
Identify new growth opportunities including SEO, influencer collaborations, and email funnels.
Manage and maintain the company website (Shopify/WordPress or custom).
Ensure website speed, mobile responsiveness, and SEO optimization are consistently maintained.
Troubleshoot website issues and implement timely fixes.
Integrate and manage tools such as payment gateways, CRM systems, and analytics platforms.
Set up, monitor, and optimize paid advertising campaigns using Meta Ads Manager and Google Ads.
Implement and manage tracking systems including pixels and tags for accurate performance measurement.
Analyze campaign performance and provide weekly and monthly reports with actionable insights.
Track key metrics such as ROI, customer acquisition cost, and conversion rates.
Collaborate with the content team to create high-converting ad creatives, landing pages, and product storytelling content.
Ensure all digital content aligns with the brand’s luxury positioning.
Set up and manage email marketing campaigns and customer journey automation.
Implement CRM systems for customer segmentation and retention strategies.
Optimize product pages and overall e-commerce experience for higher conversions.
Implement upsell, cross-sell, and cart recovery strategies.
Recommend and implement new digital tools, automation systems, and emerging technologies.
Stay updated with industry trends and continuously improve digital performance.
Required Qualifications
Bachelor’s Degree in Marketing, IT, Computer Science, or related field
2–5 years experience in digital marketing (preferably in e-commerce or beauty industry)
Strong knowledge of SEO/SEM, social media marketing, and paid advertising
Technical skills in website management (Shopify/WordPress), Google Analytics, and Tag Manager
Basic knowledge of HTML/CSS is an added advantage
Experience with CRM and email marketing tools
Core Competencies:
Analytical and data-driven mindset
Strong technical troubleshooting skills
Creativity with a luxury brand mindset
Attention to detail
Result-oriented and proactive
Strong communication and collaboration skills
Preferred Attributes:
Experience in beauty, hair, or luxury brands
Understanding of customer behavior in premium markets
Ability to merge aesthetics with performance marketing
Work Structure:
Full-time role (Mondays – Saturdays), excepts holidays.
Compensation
Salary: N150,000 – N180,000 / month (based on experience).
Performance-based incentives tied to revenue growth
HMO
Pension
13-Months Salary.
Application Closing Date
31st March, 2026.
How To Apply
Interested and qualified candidates should send their CV and Portfolio to: hronyxhairbynelly@gmail.com using the Job Title as the subject of the email.
