Retrust Microfinance Bank is part of Zylus Group International’s expanding portfolio of subsidiaries. According to Zylus Group’s website, Retrust is their “Microfinance Solutions subsidiary, focused on empowering individuals, small businesses, and entrepreneurs by providing accessible financial services. The bank’s head office address is given as Eledunmo Plaza, 35 Obafemi Awolowo Way, Ikeja, Lagos. Retrust was officially inaugurated during Zylus Group’s 6th-anniversary celebrations around October 2024. The Microfinance Bank achieved a balance sheet of ₦8.9 billion in under six months of operations—highlighting rapid growth
The Digital Marketing Officer will be responsible for developing, implementing, and managing the bank’s digital marketing strategies to increase brand awareness, customer acquisition, and product visibility across digital platforms.
Key Responsibilities
Develop and implement effective digital marketing strategies aligned with the bank’s growth objectives.
Manage the bank’s social media platforms (Facebook, Instagram, LinkedIn, X, etc.).
Create engaging and informative digital content to promote banking products and services.
Monitor and analyze campaign performance using digital analytics tools.
Design and execute email marketing campaigns to improve customer engagement.
Optimize website and digital content for Search Engine Optimization (SEO).
Plan and execute online advertising campaigns (Google Ads, social media ads).
Collaborate with the marketing and product teams to promote loan products, savings accounts, and financial services.
Manage online customer inquiries and ensure timely responses.
Track digital marketing trends and recommend innovative marketing strategies.
Requirements
Bachelor’s Degree/HND in Marketing, Mass Communication, Business Administration, or related discipline.
Minimum of 3–5 years experience in Digital marketing, preferably within the financial services or fintech sector.
Strong knowledge of social media marketing, SEO, SEM, and content marketing.
Experience with digital marketing tools such as Google Analytics, Meta Business Suite, and email marketing platforms.
Excellent content creation and communication skills.
Ability to analyze digital marketing data and generate insights.
Creative mindset with strong attention to detail.
Desired Competencies:
Digital Campaign Management
Content Development
Social Media Strategy
Customer Engagement
Data Analysis and Reporting
Brand Awareness Development.
What We Offer
Competitive salary and benefits
Opportunity for professional development
Collaborative and innovative work environment
Career growth opportunities within the banking sector.
Application Closing Date
31st March, 2026.
How to Apply
Interested and qualified candidates should send their CV and Portfolio (if available) to: Michael.ugboma@retrustmfb.com using “Application for Digital Marketing Officer” as the subject of the mail.
