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Full Time

Senior Social Media Specialist  / 4 weeks ago

Lagos

Application ends: 2026-04-22
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PalmPay is an Africa-focused fintech firm, launched in 2019. PalmPay is a mobile payments platform that offers a number of financial services.

We are recruiting to fill the position below:

Job Title: Senior Social Media Specialist 

Location: Lagos
Employment Type: Full-time

Job Summary

  • We are looking for a strategic and creative Senior Social Media Specialist to lead the development and execution of PalmPay’s social media strategy.
  • The ideal candidate is innovative, data-driven, and experienced in building strong digital communities within the fintech space.
  • This role will drive brand visibility, audience engagement, and business growth through impactful and performance-focused social media initiatives.

Key Responsibilities

  • Develop and execute a comprehensive social media content strategy aligned with brand objectives and industry best practices.
  • Plan and manage the social media content calendar across all platforms.
  • Lead community management efforts, fostering engagement and strengthening brand loyalty.
  • Provide creative direction to designers and videographers to ensure brand-aligned, high-quality content.
  • Develop and oversee video content strategies for various digital platforms.
  • Identify and leverage trending topics to drive brand visibility and viral engagement.
  • Manage and mentor social media executives, setting KPIs and ensuring performance targets are met.
  • Conceptualize and present campaign ideas in collaboration with senior stakeholders.
  • Write, edit, and proofread engaging content for social and digital platforms.
  • Develop influencer marketing briefs and oversee paid social influencer collaborations.
  • Manage online reputation, ensuring timely response to negative feedback and amplification of positive brand mentions.
  • Conduct competitor analysis (SWOT) to identify opportunities for brand differentiation.
  • Develop thought leadership content that positions PalmPay as an industry leader.
  • Ensure compliance with social media ethics, copyright regulations, data protection, and privacy policies.
  • Generate detailed performance reports with actionable insights and data-driven recommendations.

Required Qualifications & Skills
Must-Have:

  • Bachelor’s Degree in Marketing, Communications, or a related field.
  • Proven experience in social media management or digital marketing within the fintech industry.
  • Strong understanding of major social media platforms, trends, and best practices.
  • Proficiency in social media management and analytics tools.
  • Excellent written and verbal communication skills.
  • Strong content creation and storytelling ability tailored to different audiences and platforms.
  • Analytical mindset with the ability to interpret data and optimize performance.
  • Working knowledge of SEO and content marketing principles.
  • Basic understanding of graphic design and photo/video editing.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Strong attention to detail and organizational skills.
  • Positive, proactive attitude with the ability to adapt to evolving digital trends.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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